Vaadi by Capricorn
Website, outdoor and social media campaign for luxury lakeside villas by Lake Mulshi, built around nature, calm and a life beyond the city.
The project at a glance.
Challenge
Luxury villas are easy to show as buildings, but buyers here are really choosing a slower, greener life away from the city. The campaign had to sell that feeling, on the street and on the phone.
What we did
We built one calm, premium look and ran it everywhere: the Vaadi Lake Mulshi website, highway billboards, metro posters, bus shelters and a bus wrap in the city, and a social feed planned as three-post rows around the lake, the forest, the roads and the warmth inside the villa.
One clear story, “nature, luxury, you”, that people meet on the road and then recognise again when they scroll.
Inside the project.
Website
A calm, nature-led website for the villas.
Outdoor
Billboards, metro, bus shelter and hoarding across Pune and the highway.
Social media
A feed planned as three-post rows, one idea per row.
